Introducing Fireweed Coffee Co.

Fireweed is a wildflower that grows in volcanic ash healing the ground underneath.

This past summer I decided to create a little side-project, roasting coffee and selling it at our weekly farmer’s market and online. Some of you are aware of this, but I have never announced “Fireweed Coffee” on Gathering in Light.

The purpose was to really make a creative outlet for myself, give me an opportunity to build community with folks in Greensboro, and improve my roasting skills. 5 Months later we’re going strong, selling about 13-15 pounds of coffee a week to friends, colleagues, and folks in the neighborhood. I love selling my coffee at the farmer’s market each Saturday. It gives me an opportunity to connect with folks and have fun “wearing a different hat.” One of the things I really love about this side project is that it remains creative rather than stressful, and it is a very basic, concrete thing to give someone a cup of hot coffee, see them taste it, and then have them smile because they really like it.

The logo was created by my good friend Seth Ferris

If you want to read more about the story behind all of this there are two places online:

If you are interested in following fireweed online you can find us on Instagram, facebook, and here on our webpage.

You can also order online for the holidays now. I will ship to anywhere in the states.


Published by Wess

Teacher, author, Quaker, ​and public theologian. He works at Guilford College, enjoys riding his Triumph Bonneville, and listening to music.

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